The story of how this quest began:

Once upon a sleepless night, Greg, a 'regular guy', found himself daydreaming about his love for coffee and how he could share it with others. He spent hours writing down ideas, researching, and gaining inspiration until he finally came up with a basic plan to learn how to procure raw beans, roast them, and make the best coffee himself. Little did he know, the next morning, he would be let go of his corporate job after ten years there. But, rather than feeling defeated, he saw it as his opportunity to pursue his dream. His newfound excitement and desire to create something from the ground up inspired him to start his quest for creating the best coffee.